Artists, riders and motorcycle enthusiasts from across the world come together with Royal Enfield to make India a safer place to ride. The initiative, Helmets For India, is an attempt to spread awareness and build a culture of road safety amongst the common men, women and kids on two wheels.
Riders on two-wheelers without helmets are a common sight in India. While many of us choose to look the other way, one man has taken it upon himself to bring a change to this practice.
An avid motorcyclist, automobile and fashion designer, Niels-Peter Jensen was on a tour of India in 2018, when what he saw around on the roads moved him. He brought together art and helmets to take the message of safety to the common rider. With a few of his friends from across the world, he introduced a program to make a difference.
Thus was born, Helmets For India.
It has been an interesting ride for Helmets for India. Witness the journey of the initiative so far.
Renowned artists and motorcycling fans from across the world are giving life to helmets to turn them into artifacts. This bunch of creations is going to be exhibited across motorcycling events to raise funds for the cause. Here is a sneak peek.
Different geographies, varied backgrounds, diverse styles but united by one common passion - motorcycling. Artists from across the world come together to give visual expressions to Helmets For India. Here is the list.